Cowgirl chocolates marketing analysis case

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Cowgirl Chocolates - Marketing Analysis Case

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One alternative that should be considered is to price the product similar to Seattle Chocolates. I caught the bouquet! On-site registration cash or check only and packet pick-up at the registration tent on the LBJ air strip, beginning 7a.Cowgirl Chocolates - Marketing Analysis Case Essay Words | 7 Pages.

revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate industry.

Cowgirl Chocolates - Marketing Analysis Case. Problem Statement Cowgirl Chocolates, primarily run by Marilyn, with help from family and art associates is branded based on the concept that chocolate lovers are fun and adventuress in spirit and whimsical. Cowgirl chocolates caters to both Chocolate lovers and spicy food fans.

Cowgirl Chocolates has a unique idea that is developing hot and spicy flavor into chocolate products. The business also is known for using premium ingredients in all of the chocolates it offers.

Moreover, good customer service is another key factor that helps the business been successful%(21).

Analysis of company, Cowgirl Chocolates

Cowgirl Chocolates come in mint, orange, lime-tequila, espresso, and milk chocolate. Although espresso is the hottest, all five flavors are hot. In order to appease people who prefer chocolate without spice, this year Marilyn has started making "mild-mannered" milk chocolate and dark chocolate truffles.

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Cowgirl Chocolates Final Case Analysis By: Kyle Couchois, Gregory Howard, Marc Schiller, John Sprenger 12/8/ Primary Problem The primary problem of Cowgirl Chocolates is that the company has not established a target market for its product and identified its customers.

Cowgirl chocolates marketing analysis case
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